Wednesday, December 15, 2010
XBRL for Mutual Funds: Other FAQs
Friday, December 10, 2010
XBRL for Mutual Funds: Will it be a Happy New Year?
We have given our view of the XBRL language and technology through this blog, but wanted to share a brief (but pithy) article from The Financial Times regarding XBRL and its perception globally. The points that are made are interesting and give further credence for why products that can facilitate the XBRL process are beneficial.
Tuesday, November 30, 2010
XBRL for Mutual Funds: Are You Ready.....yet
With 30 days left, we wanted to republish our thoughts on what needs to be considered when choosing a vendor:
1. Subject matter experts who are familiar with the ruling and its detailed implications.
- Taxonomy? Element? Dimension? Extension? If these words are not in your vernacular, then an XBRL expert who is focused on U.S. mutual funds (not corporate filings or foreign mutual funds) will be a necessary addition to your team.
- An automated tagging solution ensures that your data is tagged correctly – the 1st time and every time. In addition, classes are handled with ease in a well-designed tagging platform.
- Once your XBRL-tagged data is ready for filing – it flows seamlessly in our filing engine.
- Afterwards, once the XBRL data is accepted by the SEC, our standard publishing option converts the XBRL data into human-readable, HTML-rendered format. Both the XBRL data as well as the HTML version are published to your fund’s website on the same day that it is filed. The HTML view helps your investors understand the content of the XBRL files.
For more information, please click here or call 866-367-9110.
Wednesday, November 17, 2010
XBRL for Mutual Funds: Time to Make a Decision
While we have been posting weekly news, information and FAQs on the XBRL mandate, in general, there has been very little mainstream content published on the impending mandate. However, Tom Steiner-Threlkeld recently published a piece entitled, XBRL: To Insource Or To Outsource? which provides an objective perspective on XBRL as it pertains to mutual funds. For this week's post, we wanted to provide a couple excerpts from that piece:
-----"No matter what, before you decide whether to handle the task in-house or hire a service, get yourself a team that you trust to help make the decision and work through the process."
-----"Allow yourself two or three months to get prepared. Give yourself time to evaluate your alternatives, understand the process, establish tags and gather or convert the information from existing sources to get ready to deliver them in the XBRL format to the SEC."
"In the mutual fund case, the task looks a lot simpler than in making corporate financial statements interactive. There are only 250 reporting elements to deal with in the taxonomy for mutual fund summaries, compared to 17,000 elements in the taxonomy for financial reporting by public companies."-----
"The question on insourcing versus outsourcing the tagging, filing and publishing tasks boils down, [said Guy Stanzione, SEC compliance services manager for Merrill Corporation], to whether a company wants to spend the money. The money not just to train staff up front, but to retrain staff as taxonomies change, to add or supplement staff as needed and to keep up to date with all changes made, over time, by the SEC, in its requirements."
Monday, November 8, 2010
XBRL for Mutual Funds – Filing and Publishing Considerations (Part 2)
This week, we will continue our discussion of the functional steps of XBRL by including Part Two of the filing and publishing steps. Remember, until you file or publish your XBRL-tagged data, it does not exist to the SEC. So, this article will focus on these important final steps in the process.
- Option 1: A simple publish of the XBRL data to your fund’s website.
- Option 2: A simple publish the XBRL-tagged data to your fund's website, as well as an HTML-rendering of that data so your investors can have a human-readable version of only the data included in the XBRL file.
- Option 3: A viewer that is similar to the SEC's Interactive Risk & Return Summary Report Viewer, but with a special twist. Instead of the SEC’s branding at the top of the website, it will contain your logo, branding, colors, etc. In addition, it will be anchored to your fund’s website so that your investors remain within your site (as opposed to navigating away to the SEC or other site). Further, your investors will be able to do side-by-side comparisons of only your funds or compare your funds against the entire universe of funds.
As we have said previously, maintaining compliance with respect to XBRL will be one part technology, one part process and one part human expertise. This is why we have developed not only a XBRL-solution based on solid technology and processes, but also the Merrill Compliance Services Team to navigate funds through the compliance waters, from the discovery process through “going live."
As always, our overall message is that the time to prepare is now. Don’t be caught off guard and start the on-boarding process approximately 30-45 days before the beginning of the year. This will allow you to understand your tagging and publishing needs well in advance to make the proper business decision. Being prepared is the key to a successful transition to XBRL.
-----
Monday, November 1, 2010
XBRL for Mutual Funds – Filing and Publishing Considerations
As always, our overall message is that the time to prepare is now. Don’t be caught off guard and start the on-boarding process approximately 30-45 days before the beginning of the year. This will allow you to understand your tagging and publishing needs well in advance to make the proper business decision. Being prepared is the key to a successful transition to XBRL.
-----
Friday, October 22, 2010
XBRL for Mutual Funds – Reviewing XBRL-Tagged Data
![]() | |
Native XBRL Language |
(rr_distributionandservice12b1feesoverassets) 0.28%
(rr_otherexpensesoverassets) 0.13%
Once your team has reviewed and approved the XBRL data, the next steps are filing and publishing, which we will discuss in the next week’s post.
As we have said previously, maintaining compliance with respect to XBRL will be one part technology, one part process and one part human expertise. This is why, at Merrill Corporation, we have developed not only a XBRL-solution based on solid technology and processes, but also the Merrill Compliance Services Team to navigate funds through the compliance waters, from the discovery process through “going live."
As always, our overall message is that the time to prepare is now. Don’t be caught off guard and start the on-boarding process approximately 30-45 days before the beginning of the year. This will allow you to understand your tagging and publishing needs well in advance to make the proper business decision. Being prepared is the key to a successful transition to XBRL.
Wednesday, October 13, 2010
XBRL for Mutual Funds: Best Tagging Solution is Solid Mix of Technology, People and Process
In other words, we are ready for your funds today.
Thursday, September 30, 2010
XBRL for Mutual Funds – To File or Not to File XBRL? That is the Question.
To date, we have received tremendous feedback on our XBRL blog series outlining the different aspects of the mandate. This week, we will continue our Frequently Asked Questions series. In conjunction with the announcement of the Merrill XBRL Complete solution, we are going to delve a little deeper into specifics of the XBRL mandate of which our clients have inquired:
Q: This whole XBRL thing is confusing to me. How do I know when I have to file XBRL or when I don’t? Do supplements need to file?
- The initial effectiveness of any new fund filed as a Pre-Effective Amendment to the N-1A;
- The annual update of previously effective funds filed as a Post-Effective Amendment to the N-1A, pursuant to Rule 485(b);
- Definitive materials, after going effective, and filed within five days of effectiveness, pursuant to Rule 497(c);
- Supplements (stickers) filed throughout the year, pursuant to Rule 497.
In addition to the filing XBRL with the SEC, the XBRL files must also be posted to the fund website and must remain accessible for the entire period of effectiveness of the fund – that is until the next annual update.
Q: How will I do this? How can I stay compliant?
Our overall message is that the time to prepare is now. Don't be caught off guard. Understand your tagging and publishing needs well in advance to make the proper business decision. Being prepared is the key to a successful transition to XBRL.
Tuesday, September 21, 2010
XBRL for Mutual Funds: When the requirement hits will I be ready?
The third function of this blog series is to address FAQs. At Merrill Corporation, because of our expertise on the subject, we have been working with our clients on both a broad overview and specifics as it relates to XBRL. To assist others that may have similar inquiries, here are responses to a few of the questions we have been asked:
Q: What does this all mean to me?
A: All open-end mutual funds will need to file interactive tagged data (XBRL) of their Risk/Return Summary section during the Prospectus’ annual update or any time a change is made through the year that impacts the Risk/Return Summary.
Q: When do I “go live”?
A: Based on the fund’s fiscal year end, the requirement could impact you as early as late-January/mid-February 2011. The September 30th funds will be the first impacted.
Q: When do I need to start preparing?
A: As of today, there are 101 total days remaining until this ruling goes into effect. Weekends, the upcoming holidays and vacation schedules push that number even lower. Most fund complexes want to have their funds on-boarded at least 30-45 days in advance of the associated EDGAR filings. For those companies who have funds that will file/publish XBRL in January and/or February, they will want to be “ready” by the end of the fall.
Q: What will I need to do?
A: Now is the time to review and select an appropriate vendorto manage the tagging, filing and publishing of your funds. Fund complexes holding approximately 18% of the funds on the market have already selected a vendor and are in the process of on-boarding their funds today. On-boarding your funds in advance will not only ensure that your technology is ready to go, but it is also a great opportunity for your teams to learn and put into practice their roles and responsibilities with the process. The end goal should be “no surprises.”
Our information and ability to answer these questions comes from our research and development of Merrill XBRL Complete, a robust, end-to-end service offering that produces accurate and reliable tagged through a cost effective and efficient process. Additionally, the Merrill Compliance Services Team has the ability to navigate the compliance waters, guiding those in need through the discovery process, on-boarding/implementation, “going live” and periodic updates.
Our overall message is that the time to prepare is now. Don’t be caught off guard. Understand your tagging and publishing needs well in advance to make the proper business decision. Being prepared is the key to a successful transition to XBRL.
-----
Merrill Corporation is proud to offer XBRL Complete, a suite of services that meets - and has options to exceed – the mandated requirements for XBRL for mutual funds.
For more information, please click here or call 866-367-9110.
Wednesday, September 15, 2010
XBRL for Mutual Funds: Are you ready?
Merrill Corporation announced its answer to the XBRL question last week – XBRL Complete. This solution provides open-end mutual funds with a robust, end-to-end service offering that produces accurate and reliable data in XBRL format through a cost effective and efficient process.
As we know, starting January 1, 2011, all open-end mutual funds are required to file the Risk/Return Summary section in XBRL format as an exhibit. In addition, the XBRL files must be published to the fund’s website, when one exists. The core functions that are needed to meet these requirements include: tagging, filing and publishing. This is a simple synopsis of the mandate, and while there are also complex elements to the implementation, when choosing a vendor, there are two basic success factors to be considered: 1. Subject matter experts who are familiar with the ruling and its detailed implications.
- Taxonomy? Element? Dimension? Extension? If these words are not in your vernacular, then an XBRL expert who is focused on U.S. mutual funds (not corporate filings or foreign mutual funds) will be a necessary addition to your team.
- An automated tagging solution ensures that your data is tagged correctly – the 1st time and every time. In addition, classes are handled with ease in a well-designed tagging platform.
- Once your XBRL-tagged data is ready for filing – it flows seamlessly in our filing engine.
- Afterwards, once the XBRL data is accepted by the SEC, our standard publishing option converts the XBRL data into human-readable, HTML-rendered format. Both the XBRL data as well as the HTML version are published to your fund’s website on the same day that it is filed. The HTML view helps your investors understand the content of the XBRL files.
As of the posting of this blog, there are 108 days remaining until the mandate goes into effect. Are you ready? Over the next several weeks, we will continue to answer some of the critical questions regarding the mandate and solutions that demonstrate how ready you need to be.
-----
Merrill Corporation is proud to offer XBRL Complete, a suite of services that meets - and has options to exceed – the mandated requirements for XBRL for mutual funds.
For more information, please click here or call 866-367-9110.
Tuesday, September 7, 2010
XBRL Risk / Return Summary Section
| Statutory Prospectus Summary Section must include:
| Risk/Return Summary Section tagging must include:
|
Investment objectives | X | X |
Costs | X | X |
Principal investment strategies, | X | X |
Investment advisers and | X |
|
Purchase, sale and tax information | X |
|
Financial intermediary compensation | X |
|
Performance availability phone number and website address must be included in tagging |
| X |
Friday, August 27, 2010
XBRL: Mutual Funds vs. Public Companies
Mutual Funds | Public Companies |
No Phase-In | Phased-In across Years by Size |
Only Risk/Return Summary section of prospectus | Four (4) Financial Statements, Footnotes |
400 elements in the taxonomy
| 17,000 elements in the taxonomy – “fineness”
|
Concise set of tags for selection within taxonomy | Granular review & analysis for selection of appropriate tag |
Friday, August 20, 2010
What Precious Metal is YOUR Data?
Despite what the market says on any given day, verbally, gold is the entity that is most closely associated with those things being of the highest quality.
This is why, in the world of financial services companies, data that is this stored in the Security and Exchange Commission's EDGAR database is considered the "golden" data set because it is pure with 0% chance of content changes.
As the entire industry continues to move towards XBRL for electronic communication of financial and business data, the idea of this "golden" data set becomes more important. A company that is choosing a vendor to work with on their XBRL transition should be asking how and from where their data is being drawn to be tagged. The more moves it makes from non-EDGAR sources (through content management software, composition systems, etc.), the greater the chances that edits could be made to the information at some point during the workflow, and when working with XBRL, the most up-to-date version of the content has to be used.
So, while chromium, strontium and osmium are all fine elements on the periodic table, it is their fellow metal gold that needs to be the word to describe the data from your company that is utilized in the XBRL process.
Wednesday, August 11, 2010
Let the Good Times Roll with XBRL
“Tony, I need 400 words on XBRL. Make it funny, whimsical and entertaining.”
Sure. Right after I put the finishing touches on my new sci-fi / romantic comedy / musical sensation, “Roland the Headless Thompson Gunner on Holiday in Cambodia” (you’ll laugh and cry, and that’s just when you buy the tickets).
Something must be up with this thing, though, because it has gotten to the point where random people have been stopping me in the streets lately and asking, “Tony, what exactly is XBRL and what does it mean to me?” Why just yesterday, a beautiful woman with flowing brunette locks approached me. Before she could get a word out, I said, “Yes, yes. eXtensible Business Reporting Language. I know, this thing is really gaining momentum!” She looked at me and asked in broken English, “Is this…how you say…Empire State Building?” Clearly she was impressed.
Truth be told, my knowledge on this subject matter is limited, but because the XBRL train is leaving the station, I decided to hop an Amtrak train that was leaving the station and head someplace where no good New Yorker should ever go: Boston.
Deep in Red Sox Nation is where I summon a Goliath of information named David Comeau, whose knowledge of XBRL is rivaled only by his utter disdain for the Yankees and Manhattan Clam Chowder (“a made-up soup,” is what he claims).
I open the conversation with some friendly banter. “So how ‘bout those Mets?”
Dave grimaces. It’s a fingernails screeching across a chalkboard moment. He responds with a deadpan, “I know you didn’t come up here to talk about lousy New York baseball. What’s really on your mind, Anzivino?”
“Dave," I say, “I know about a lot of stuff, but XBRL is not one of them. Can you give me a synopsis on what this is and why it is such a hot topic?”
“An uncharacteristically excellent question,” Dave retorts while clearly mispronouncing every letter “R” with Beantown flair. “XBRL, as you know, is an acronym for eXtensible Business Reporting Language. It’s Interactive Data. In short, XBRL is going to help investors match risk and return information. It will give people the opportunity to compare two or more funds, side-by-side, and get an apples-to-apples snapshot on performance in an easy to read form. It will also help companies prepare the data more quickly and accurately. Most importantly, it has been mandated by the SEC for January 2011.”
“Ah, I’m starting to see the light here, David.” I say, jumping on a follow-up question. “But what will Shareholder Communications firms like Merrill bring to the party?”
“It’s all in the 'tagging.'” Dave confidently confides. “Data becomes interactive when it’s labeled using computer markup language. The markup languages use standard sets of definitions - or taxonomies - to enable the automatic extraction and exchange of data. Merrill provides the experience and knowledge of tagging and filing in XBRL that will be quite helpful to our clients with this new rule.”
As I nod my head and start to truly believe New Yorkers and Bostonians might be able to agree on something, David ruins it by saying, “it is, what we call up here, ‘wicked-cool.’”
I walked away from my conversation with David with a much better understanding of XBRL and the belief that it is a topic that will be discussed a great deal leading up to the January 2011 mandate.
I know now that XBRL is very real and here to stay…not unlike this delicious bowl of Manhattan clam chowder (sorry Dave).
Tuesday, July 20, 2010
You Want It........When?
When’s the last time you requested rush proofs on a project for 8:00 am the following morning…but didn’t actually use them until 3:00 that afternoon?
Ah, don’t feel bad, it happens to the best of us. You meant well. Chances are, you arrived at your office with every intention of reviewing them immediately....but then the phone started ringing on two lines, your email was slapping you silly, Chatty Cathy in the next cube was asking your opinion on the best soy latte, and your Blackberry was blowing up like Mount Kilimanjaro.
The relationships between a client and marketing communications provider can become strained under these tight deadline scenarios. So, in an attempt to bring the two factions closer together, I am going to act as a liaison by divulging some industry secrets that most communications companies probably don’t want their clients to know.
Lets start with composition or EDGAR work. If you’re doing a project or series of projects, there are of course times when you need things yesterday. However, if your company needs everything immediately, there may be a kink in the workflow process because even the critical path should allow for some slack. More importantly, by allowing more time to turn the proofs back to you, there is significant cost savings to be had. How much? Well, a company that is able to give 15 hours notice as opposed to 8 hours can save between 20%-40% on composition costs (please read the sentence again to make sure that sinks in). In today’s world, a reduction like that would be beyond welcome. Work with your dedicated Customer Service Representative to figure out how best to save some reporting expense and chances are your Boss will think you rule (he or she might even say “You rule.”)
In a different but related world, printing projects can work in much the same way. Maybe you don’t need those copies going to your Fulfillment house in 48 hours. If so, another 24 hours or more could show you some significant savings. Again, work directly with your Account Executive, your Dedicated Customer Service Representative or your Business Solutions oriented Sales Professional to take full advantage of savings.
And lastly, communication companies that handle a lot of Compliance work will most likely have some peak months and some months where things are not quite as hectic. If you have the luxury of strategically planning your printing needs, you could save a bundle on the off-months.
What this comes down to is if a company and the marketing vendor view their relationship as a respected partnership by compromising on schedules and costs, there will be benefits on all ends, and who knows, it may get you a new office far away from Chatty Cathy.
Tuesday, July 13, 2010
Integrated Solutions: More than just Par for the Course
At the Old Course at St. Andrews, these golfers have to put their whole game together. Because of all the variables that come with playing this course, tee shots have to be accurate, approach shots have to be planned well and short games have to be thought through appropriately. Additionally, you have to have both a short-term strategy (playing well hole-to-hole) and long-term strategy (playing well over four days), plus keep sight of your competitors.
For the world that I work in and the clients I work with, these broad concepts are very similar, especially when it comes to a communications plan. To be successful, an organization needs to find a proven, seasoned, thought-leader in the communications world who you can trust to make it all come together seamlessly. With that in mind, I like to think of myself as one of the premier "caddies" in the industry.
Now, some organizations claim to offer a fully integrated solution, but here are a few examples what helps us "make the cut":
- Single Source Composition: Typeset and EDGAR. Make a change to one file and it is automatically made to the other. Error-free, consistent, no muss, no fuss.
- Language and Format Translation: It’s deeper than dialects; it’s being an expert in the financial lexicon of a particular region.
- Industry Leading Financial and Commercial Printing: Traditional Web, Sheet-Fed or new-age, high-quality Digital. Flexibility to determine what avenue suits your project and budget best.
- World Class Fulfillment Services: Delivering speed, accuracy and reporting for your Enrollment Books, Complex Kitting, Collation, Binding and Shipping every time.
- Prospectus Complete: You know this Summary Prospectus thing is a pain in the neck. Merrill Prospectus Complete does what the others won’t…with ease, 100% compliance and cost effectiveness.
- N-SAR Manager: The devil’s in the details on these. Finally there’s a collaborative tool that gives the client control, ease of use and push-button SEC filings.
- MerrillConnect: Connect the entire sales cycle, automate repetitive processes, generate concise reporting, secure online order entry and empower you to manage sales, marketing and inventory…like it was your job.
- Data Publishing Architecture (DPA): Makes child’s play out of composing your Fact Sheets, Performance Reports and Pitch Books.
-------------------------------------------
Thursday, July 1, 2010
Guest Blogger: The Fine Art of Fine Art Engraving
I had a post ready to go this week, but when I found out that my coworker, Elizabeth Pfeiffer, a member of the Fine Arts Engraving division at Merrill Corporation, was the recent recipient of an award at the International Engraved Graphics Association (IEGA) Annual Conference, I thought to myself, "that is one more award than I have won this week. Maybe she is more deserving of a post than I am."
Seriously though, this is a tremendous achievement and she has offered to discuss the process for putting together an award-winning document of this sort. I will be back after the holiday and throughout the rest of the summer, but for this week, Elizabeth, the blog is yours....
The Fine Art of Fine Art Engraving
Whenever someone hands me a business card, I instinctively run my hand over it, look on the back, rip the paper a little bit, and then finally look at the words. This process takes me about ten seconds, and by the end of that time, people tend to look at me like I am nuts. That’s when I have to fess up –
Yes, I work for an engraving company.
Engraving is the process of stamping ink onto paper with copper dies on presses that use two tons of pressure per square inch. (Yes, that is my canned speech and I’m sticking with it). The mark of true engraving is a beauty mark on the back, the raised print on the front, and finally, the fine quality paper that can withstand the process and make the design pop. Nothing makes a design more memorable than by engraving it.
Now, I am not a graphic designer. I am actually an English major. But there is something about the marrying of words with the printed art that sets my heart a twitter. Especially when the print is raised and I can not only see the words, but feel them. Engraving is an art, with the basic components being the ink that is chosen, the paper, and the design:
Ink 101: Engraving lays down the ink one color at a time. Each color has its own plate so the number of colors that you use will dictate how many times the paper will be stamped. As you can imagine, four colors can be done, but six or seven times through the press and the paper will be compromised. Engraving inks are also water-soluble, so they are 100% recyclable and drying time is less than a minute.
Paper 101: 20 lb copier paper just isn’t going to cut it. Because of the pressure that the presses use on paper, only the finest, highest quality paper can withstand the process. Engraving works best on uncoated woven, smooth, vellum, linen, textured, and metallic stocks. Coatings that are typically used for the lithography process will compromise the lay of the ink on the paper and are typically never used. When designing for an engraved piece, it is always best to consult with your engraving specialist for best choice with paper selection so that they can marry it to your design.
Design 101: I could write a book about how to design for engraving, but for now, I will just highlight some basic tips:
- The beauty of engraving inks is that they are very opaque, which means that white ink will print crisply and clearly over darkly colored stocks. So, designers are not limited on their selection of inks or colors.
- Many designs may call for gold or metallic inks to be used in the design. On the correct stock, these inks pop off the paper. However, metallic inks due tend to clump together or mottle when a large area is inked and will have to be screened to prevent this.
- Engraving uses Pantone colors and due to the nature of the ink, can match any branded or special color. That means that any four color process design can easily be matched on press once converted to the proper format.
- Engraving is best known for its ability to replicate fine details and is still used today for banknotes as a security measure because the ability to duplicate is nearly impossible. It is because of these fine details that many designs choose engraving over traditional printing methods.
- Engraving can incorporate the use of screens to produce gradients on press. The lowest that engraving can go is a 65% screen and retain the original integrity of the design.
Not bad for an English Major who flicks cards, huh?
---
Elizabeth Pfeiffer is a Sales Support Specialist at Fine Arts Engraving, a Merrill Communications LLC company. She has been with the company for four years and started her career in the print industry with flexographic printing. She moved to Chicago and began her career at Fine Arts as a Customer Service Representative, Project Manager, and Sales Support Specialist. She can be reached at 630-920-9303 x 355 to discuss any engraving print projects or to assist with design tips for engraving.
Thursday, June 17, 2010
Fund Management & Social Media: Paving the Unfinished Path – Part 2
Throughout my career, I have seen marketing tools come and go, and while I do believe that social media is beyond just a fad, making the assumption that this medium will continue in its current form is a bit narrow in consideration. So, i needed to find professionals to help.
In my research, I quickly discovered that the means in finding social media consultants is different than typical vendor searches because one of the most basic criteria - "experience" - is hard to quantify, and this is where many organizations can go wrong. No one can truly claim to have a decade of experience in the medium (yet). So, should an organization find someone that uses social channels 12 hours a day for personal or recreational use? Or a programmer that has learned to develop applications specifically for these sites?
In short, the answer is no.
In my mind, what organizations should be looking for when delving into social media are people that have had experience in a number of other communications niches (public relations, lobbying, advertising, etc.) and therefore have the knowledge on how social media channels can be utilized, in conjunction with other communications techniques.
In the financial services industry specifically, this is even more necessary because there is an utter lack of solid research available on social media (especially as it pertains to the 40 Act world). So, I reached out to a colleague named Paul Stamler. Paul cut his teeth at BEA Associates, Credit Suisse Asset Management and Bank of America, specializing in Fund Administration, Compliance and Distribution. These days Paul has aligned himself with a social media boutique agency called Make Me Social and is heading up a new endeavor to aid the fund management industry through social media. With this being such a hot topic, Paul’s been busy speaking with many fund groups who want to get involved, but I did manage to persuade him to share some insight with me:
Regarding FINRA:
“Look, the regulations surrounding investor communications have been in place since investors and fund companies exchanged letters through postal mail. Since then, we’ve graduated to fax machines, call centers, web sites, email and now real-time social media. To my thinking, the only difference between all those forms of communication is the speed with which they occur. So yes, there are compliance implications for social media in the fund industry, but they are being addressed in the context of existing compliance procedures. The solution will come from using the one thing that created the speed in the first place…technology.”Regarding Internal Resources:
“Launching any social media strategy for business will require the input and leadership of Marketing, Compliance, Legal, IT and Sales teams who are currently interfacing directly with customers. Like any good business growth plan, it needs to be focused on the customer and on enhancing existing relationships that will hopefully lead to new ones.Regarding External Services Providers / Consultants:
“There are a growing number of folks out there who claim to be experts in the area of social media strategy, but very few who can address all of the marketing, compliance and technology issues under one roof. This is the expertise that Make Me Social offers to any organization looking to expand their outreach through the use of social media.So, to recap, social media marketing - in some form - looks like it’s here to stay, and I intend on using it as much as possible. For those organizations that agree with me, they should remember these suggestions:
1. Discussions are best started internally with a group where minds from Marketing, Compliance, IT and Sales are represented.
2. In a world of supposed experts in a field, partner with a social media firm that specializes and has knowledge and experience in the 40 Act world.
3. Lastly, one of the benefits of the internet, blogs and social media is the ability to distribute information directly to the public in relative freedom. But that doesn't mean there aren't rules, that if not followed, will frame your organization in a poor light. So, be factual and interesting (and yes, even controversial), but do it respectfully.
-------------------------------------------